The single most important factor to consider when selling a house is the home price tag. You don't want to overprice the house because you will lose the freshness of the home's appeal after the first two to three weeks of showings and your home will sit on the market and cause you to expend additional efforts to market the home. On the other hand, don't worry about pricing it too low because homes priced below market value often will receive multiple offers. Statistics show that the longer a home stays on the market, the lower the final sales price to list price ratio. Pricing is all about supply and demand. It's part art and part technique, and Sally and Emily know how to price their properties to sell.

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